xG: 2.14 — Arsenal
Foul risk: HIGH (87')
Offside line detected
Referee: 3.2 cards/avg
Expected Goals
Arsenal 2.14
Chelsea 0.87
AI Football Intelligence

THE NEW WAY
TO READ
FOOTBALL.

Refroom transforms raw match data into premium editorial intelligence — AI-powered, visually driven, built for the next era of football media.

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Match Preview◆
Referee Dossier◆
AI Analysis◆
Player Insight◆
Decision Breakdown◆
Data Storytelling◆
Visual Intelligence◆
Match Preview◆
Referee Dossier◆
AI Analysis◆
Player Insight◆
Decision Breakdown◆
Data Storytelling◆
Visual Intelligence◆
AI in Action

FREEZE FRAME.
AI DECIDES.

Real match footage. AI pauses the moment of contact and delivers a match-quality ruling — frame by frame.

AI ANALYSIS ACTIVE Galatasaray vs Kayserispor  ·  54'
Match duel
FRAME FROZEN
CONTACT POINT
LEAN 18°
ARM POSITION Shoulder contact
LEG CHALLENGE Ball-side — legal
RELATIVE SPEED 5.8 m/s
BALANCE DISRUPTED Marginal
#10 GS Forward
#8 KAY Defender
FRAME F-000
Pre-contact IMPACT Post-contact
F-24F-16F-8 F-0 F+8F+16F+24
REFROOM RULING Processing...
—
Analysing...
AI Confidence —
FACTOR BREAKDOWN
Ball contacted first
Confirmed
Legal leg approach
Confirmed
Shoulder contact detected
Marginal
Balance disruption
Marginal
No excessive force
Confirmed
REFEREE CONTEXT
Foul tolerance
Low
Advantage play
High
In this scenario: 62% chance referee awards foul based on contact profile + referee tendency.
What We Build

SIX FORMATS.
ONE STANDARD.

Premium content formats — all AI-assisted, all data-backed, all built for the next generation of football media.

01 / 06
Match Preview
Tactical breakdowns, key battles, and data-backed previews before the first whistle.
02 / 06
Match Report
What happened, what it means, what was missed — beyond the scoreline.
03 / 06
Referee Dossier
Card rates, foul tolerance, and decision tendencies — per referee, per competition.
04 / 06
Decision Analysis
Frame-by-frame, rule-based examination of football's most controversial calls.
05 / 06
Player & Team Cards
Shareable, visual, data-rich insight cards designed for premium editorial use.
06 / 06
AI Reports
Scalable, AI-generated football intelligence — consistent, fast, sponsor-ready.
Refroom Analysis Engine Live
Possession
56%
Press Intensity
78%
xG
2.14
AI Event Stream
The AI Engine

INTELLIGENCE
AT SCALE.

Our AI infrastructure generates, analyses, and publishes at a depth and speed no traditional media team can match.

01Match Interpretation Engine
Automated event parsing, tactical tagging, and significance scoring for every fixture — in real time.
02Data-to-Content Pipeline
Raw stats in. Polished, branded editorial content out. Automated, consistent, scalable.
03Referee Tendency Modelling
ML models trained across thousands of matches to predict and contextualise officiating patterns.
04Contextual Storytelling
AI that understands football context — not just numbers — to generate narratives that resonate.
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THE FUTURE OF
FOOTBALL MEDIA
IS INTELLIGENT.

We are building the platform where football is understood — not just consumed. Where analysis is accessible, data is beautiful, and intelligence is the product.

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Investor, brand, media company, or football organisation — if you see the opportunity, let's talk.

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